Parle G- to become Genius
Apr 23rd, 2008 by admin
eat parle-g, become a genius, become a celebrity and paparazzi follows you 
photo effect from dumpr.net celebrity pics
The advertising gurus and the people in the ad world are very smart people. Most of the products even if they are not particularly kid-centric, they always try to target the young kids as they know, these young kids do play a very important role in decision making.
The other day, I had gone to for my weekly shopping… and saw some nice offers on bedsheets, I went to check it out and was busy looking for the matching colors to go with my room décor, I noticed Urjit was also busy selecting one for himself and before I could finish with my selection, there he was with a bedsheet in hand, a POWER RANGERS one.. “mamma, this one is for my room, you have to buy this one” and he put it in the shopping bag. I had no other option but just to nod and also I did make him happy by saying that it will look very nice in his room. He felt so proud. It was an achievement for him.
After that, he wants to buy Parle G, I was like Parle G? As Sanna never eats biscuits, he hates eating biscuits, used to eat those cream one when he was very small, just used to lick the cream, chocolate inside and throw the biscuit. And then some days he eats that DIP TRIX, just because you get a mask free. When I asked him, why he wanted to eat Parle G, he said.. he wants to become a Genius. He must have heard the punch line and I am sure he realized the meaning of Genius recently ? SO there was he was going from counter to counter looking at various biscuits and trying to find Parle G ( of all the biscuits). So finally he got it… and then next he picked up a pack of Aamrakhand, I thought that he picked it by mistake thinking that it is his favorite cheese pack. When I asked what is this.. he was like.. You don’t know it is Aamrakhand, it is very yummy.I had tried giving him Aamrakhand once but he preferred eating Aamras, so I never bought after that. So there goes Aamrakhand in the shopping bag. Then, he went straight to the counter where pastas and noodles were there, and since I had strictly told him that I am not going to cook Maggie for him, he picked up Pasta.. three packets. He eats and buys pasta more because of the small toy..(which you might miss, if you don’t look in the packet carefully). Also whenever we goto McDonalds, he has to always eat the Happy meals so that he gets the toy. His room is full of toys and my brother-in-law often jokes about it. He says.. I want to get married soon and have a child.. and then I will hire a cargo service and pick up all or Urjit’s toys for my child. I need not buy anything.
Whenever we want to go out for dinner, he will ask us to go to this same restaurant, because they give these small puzzles. And he has got the same puzzles.. so many of them.
I am sure this must be the case with all the kids and the companies know, how to do more sales, how to attract kids and at the same time how to bring the parents to purchase their product, following their kids. I strongly feel that kids channels should avoid all such commercial ads.
